# Behind our branding. How we got here.

> We are a digital first, but physical company. AI can be a little scary, so we wanted our branding to nod to digital, but use handwritten fonts and textures to show the human side.

![A studio poster: a reflection in a car window, the wordmark set across it in the accent face and repeating along the foot](https://tinyteam.studio/_astro/poster.ChMWSr6H_Z2A15A.webp)

We went through a few iterations of our branding before we found something that really spoke to us.

We wanted something that felt entirely physical, but had elements that nodded to technology. Whether that was through fonts or through icons or through type spacing.

We wanted the branding to embody the contrast in both mine and James’s expertise but find a way where they could work cohesively together.

## At a glance.

![A teal and a cream letterhead, both carrying the wordmark, overlapping on black](https://tinyteam.studio/_astro/letterheads.CHVKHhM9_Z1NLIOj.webp) ![An orange studio poster with a printed client card and a tablet laid across it](https://tinyteam.studio/_astro/poster-card.ClfpZe37_Z1vKsdk.webp)

![Three foil packets of studio stickers laid out on black](https://tinyteam.studio/_astro/stickers.usmOdBBL_1crL4Y.webp) ![A ring-binder wallet holding a printed sheet, a blue card and a periwinkle swing tag](https://tinyteam.studio/_astro/binder.BxqQYPo4_Z4WMls.webp)

![A periwinkle folder clipped over a photograph of a shopper carrying a checked studio tote](https://tinyteam.studio/_astro/shopfront.isSApMcB_ZJ7uYU.webp) ![Printed packing tape criss-crossed over a black parcel, the wordmark repeating along it](https://tinyteam.studio/_astro/tape.Dgf0AR-Y_fMMwe.webp)

![A black card printed with the wordmark tucked into the back pocket of a pair of jeans](https://tinyteam.studio/_astro/denim.CtNqt_7D_ZXNRCf.webp) ![A red panel carrying the wordmark and descriptor beside a cream panel holding one small photograph](https://tinyteam.studio/_astro/stationery.BLImpWoJ_272OJ7.webp)

## A little more insight.

I create scrapbooks every year and for every country that we travel to. It is somewhat a hallmark of mine and James’s relationship. As we enter into this new chapter of our relationship being business partners, we thought this would be an interesting element to bring into the Tiny Team Studio branding without coming across as childish or scrappy, but a balance of who I am and who James is.

We liked how there were so many contrasts in what was presented to us: linear fonts Vs handwritten fonts or warm colours Vs cool colours and scribbles Vs icons.

You can really see this particularly in our logo, which is two concentric circles. It’s like a Venn diagram; what I do is one and what James does is the other half with Tim being the piece in the middle.

Within all this contrast, we have managed to find a perfect balance.

![Printed layouts spread across a concrete floor beside a pale blue sofa](https://tinyteam.studio/_astro/layouts.HjitUwsM_Z2a6fTl.webp)

![A designer lying on the floor writing in a notebook among colour swatches](https://tinyteam.studio/_astro/swatches.BhBl8Fk1_26XcRd.webp)

> We wanted to find the right balance between physical & digital. Smooth & texture. Bold & restrained. What we do does not traditionally match, so having branding that has contrasts felt right.

Katie / Co-founder

![A designer holding a laptop and a coffee, reaching up to a pinned moodboard](https://tinyteam.studio/_astro/moodboard.B2LWHtfK_1kavnP.webp)

![A hand reaching for one of a row of labelled box files on a shelf above a desk](https://tinyteam.studio/_astro/box-files.rGPGw1dO_2r4njm.webp)

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